Advice from EAC’s Established Business Finalists

The Entrepreneurship Advancement Center held its 2nd Annual Entrepreneurship Celebration Awards  on February 28. Finalists in each three categories participated in interviews with separate judging panels. These awards celebrate the achievements of innovative business owners who conveyed an entrepreneurial spirit as they have grown their businesses. Nick Carter of AddressTwo was the winner in the Established Business category.

Hear the established business finalists share their advice. They include tips on starting and growing their own businesses for other entrepreneurs and small business owners who are on their entrepreneurial journey. The established businesses are past early hurdles of starting their business, have few employees, yet are increasing annual revenues.

Finalists

 

Keep Your Financial Systems Up-to-Date

Guest Post
Jennifer Foster, Presidentjennefer
Foster Results

Customers are flocking to your small business and you’ve been able to pay all your bills. Things are going great, right? From an outward appearance, it may look like you are on Easy Street, but is that what your financials show? Your business is only as strong as the accuracy of its information systems. Perhaps you started your business initially with some personal accounting software you already owned. If you are using outdated accounting software, you might just be running your business into the red.

If you’re tracking your numbers with archaic software, or if you’re doing it manually, you’re putting yourself at a higher risk for error. Conscientious small (or large) businesses need to invest in stable, user-friendly accounting software. This will help them keep their numbers clean, honest, and easily accessible.

The quality of your software is relative to your accounting needs. Let your needs dictate your price. That way, you don’t spend more on software than is absolutely necessary. Simple businesses need simple software. Larger businesses need more comprehensive software. If you want to create invoices, track the history of accounts receivable and accounts payable, enter information in a general ledger, and keep track of your inventory, more basic software will perform well in these categories. If you want to do more, you will need more specialized software.

Nothing matters more for you and your business than your finances, and the only thing better than having a good accountant is having strong software that can catch inefficiencies and discrepancies.

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Accounting Accuracy for the Survival of Your Business

jenneferGuest Post by
Jennifer Foster, President
Foster Results

 

Small business accounting hurdles are scattered everywhere and failure to clear virtually any of them could cripple your business. Not being able to handle taxes and acquire banking loans could spell disaster for your business. Here’s why:

Taxes
Properly handling taxes is a crucial part of the everyday operation of a small business. But it’s not just payroll taxes that are the issue. Getting all the right information together and taking care of income taxes for the company is also an area that trips up many small business owners.  It’s crucial to have an accountant or bookkeeper familiar with taxes to guide your company in the right direction. This is especially true with income taxes, which include social security taxes. If you don’t get your taxes right, then you could quickly be put out of business.

Bank Loans
In order to get a loan or help from a banker, there’s plenty of accounting information that’s required so the bank will feel comfortable about the financial condition of your company. A banker will want to see your financial and cash flow statements to get an idea of the money your company will require in the months ahead. If this accounting information isn’t correctly prepared, a bank won’t be interested in a company that doesn’t even have its finances in order. And if you don’t get that much needed loan, your business could go under.

 

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3rd Annual Wabash College Entrepreneur Summit

The 3rd Annual Wabash College Entrepreneur Summit will be held Saturday, February 23, 2013, 9:00am-4:30pm on the Wabash campus in Crawfordsville, IN. There is no cost to attend, but advance RSVP’s are required and space is limited.

Check out event details and RSVP at www.wabash.edu/careers/summit

We still have a few openings for breakout session presenters as well.  If interested in presenting, you’ll see a Request For Proposals link on the site.

If you have questions, please contact Scott Crawford, Director Career Services, at crawfors@wabash.edu Phone Number: 765-361-6355

Protecting Your Company’s Trademark – Yes, You Have a Trademark

Guest Post by:
C. John Brannon
Patent Attorney
Brannon Robinson PC

Every company has some sort of trademark – a name, logo or slogan – something which is worth protecting to distinguish your company’s goods and services from another company.

You should protect your trademark, because it’s an integral part of growing your brand. Consumers often recognize your products and services and make purchasing decisions based upon your mark. So, if another company uses a similar trademark, it can cause confusion. The consumer may become unsure about who’s offering the product or service. Your company potentially can lose customer loyalty and profits because of trademark infringement.

So, how can you protect your trademark?

Use It

Unlike patents, trademarks can be renewed forever. Therefore, you need to use it or you could lose it. Also, you need to include the trademark sign (the ® symbol for federally-registered marks, TM for common-law trademarks and SM for common-law servicemarks) regularly on your products, packaging and marketing materials – particularly in prominent places.

Prevent Your Mark from Becoming a Generic Word

You can lose your trademark if it becomes a generic word for a type of product. That’s what happened to “aspirin,” “nylon” and “corn flakes.” To keep this from occurring, use your trademark as an adjective rather than a noun – for example, “Buy Band-Aid adhesive bandages.”

Monitor for Infringements

Consistently watch your competitors for use of trademarks similar to yours, so you can act quickly to stop infringement. Use Google Alert or other search engines to do the monitoring, or hire a trademark search firm to do the monitoring for you.

Go After Violators

If you want to protect your mark, you’ll need to pursue violators. Granted, this may depend upon your company’s budget and resources. However, you may lose your legal right to your trademark if you don’t take action and ensure the violator stops using a similar mark.

This blog is provided for informational purposes only.  All information contained should not be considered legal advice, nor should you take action upon this information without first seeking professional counsel. If you decide to comment or contact an attorney by any means of communication, do not disclose information you regard as confidential.  Unless otherwise agreed in advance, all unsolicited inquiries or information received by Brannon Robinson PC will not be regarded as confidential. and no attorney/client relationship is formed by means of Internet or digital communication.

What are the Benefits of an LLC?

By Janet Monroe, Attorney
Brannon Robinson PC

When launching a new business, you may want to consider the formation of a limited liability company.  Among other advantages, an LLC offers flexibility, can prove less costly to maintain, and provides the combined benefits of limited liability protection of a business entity, along with flow-thru taxation of a partnership.

Limited-Liability Protection

As opposed to operating as a sole proprietor or in a general partnership, setting up your start-up as a separate business entity such as a C-corporation, S-corp or LLC, gives you (and each of your business partners) a layer of protection against personal liability.

The process of forming either a corporation or LLC is relatively similar.  Generally, there are five steps to create a new start-up LLC:

  1. File the Articles of Organization with the Secretary of State
  2. Register the entity with the Internal Revenue Service to obtain an Employer Identification Number (EIN)
  3. Open a business bank account (take your approved Articles and EIN with you)
  4. Formalize the terms between you and your business partners with a written Operating Agreement
  5. Affirm the formation of the entity in writing with formal Resolutions

Once you have accomplished all of the above,  your start-up is ready for the ribbon cutting ceremony and to begin its business operations.

Please note, however, that your limited liability protection is not absolute.  You must maintain your business affairs separately from your personal finances and assets.  Be sure to open up your business banking account with a deposit of your start-up capital investment.  Be careful not to commingle your personal assets with your business assets or you  run the risk of losing the limited liability protection of the entity – commonly known as “piercing the corporate/LLC veil.”

Low-Maintenance

Limited liability companies are for the most part low-maintenance on the record-keeping end of things.  Once you have your formation documents, you should keep them organized in an official Minute Book.  Should you make any changes to the terms, make sure to document them in writing.

This is where you may begin to see your cost savings.  In comparison to corporations, your needs for ongoing legal documentation will likely be minimal because the regulations for maintaining a limited liability company are much less rigid.  Corporate formalities such as holding annual meetings, keeping detailed records of those meetings and any major business decisions require ongoing legal documentation in order to properly maintain your company’s Minute Book.

These formalities are not required for LLCs, and thus lower ongoing legal fees as well as make it much more difficult to “pierce the veil” of an LLC by not having to keep up with formal corporate-type requirements.

Flexibility

Perhaps the most important benefit of a limited liability company is the flexibility that it allows in choosing accounting methods, your management structure, and allocating profit-sharing amongst its members.  State statutes leave such provisions up to the members of the LLC by allowing such terms to be defined within its operating agreement.

Flow-Through Taxation

Finally, with an LLC, income is not taxed at the entity level, rather it “flows through” to the business partners of the company and income and expenses are reported on the individual’s tax returns either as a sole proprietor or as a partnership.  You’ll want to speak with an accountant in detail about this, because the ability to claim the initial years of start-up losses on your individual tax returns, for instance, could prove to be quite beneficial to you.

Additionally, you can elect for your LLC to be taxed as a C-corporation or S-corporation. Combining an LLC entity with the self-employment tax benefits of an S-corporation election is an ideal single member LLC, especially when the business is involved in the business of real estate.

If you are thinking about setting up a start-up, you should keep limited liability companies in mind.  Seek advice from both an attorney and an accountant before you decide which entity type would be best for your particular needs.

 

This blog is provided for informational purposes only.  All information contained should not be considered legal advice, nor should you take action upon this information without first seeking professional counsel. If you decide to comment or contact an attorney by any means of communication, do not disclose information you regard as confidential.  Unless otherwise agreed in advance, all unsolicited inquiries or information received by Brannon Robinson PC will not be regarded as confidential. and no attorney/client relationship is formed by means of Internet or digital communication.

EAC to Host The Lean Startup Conference on December 3

Starting at Noon on December 3, join people from around the world for the livestream of The Lean Startup Conference taking place in San Francisco. This is your chance to hear from the top thought leaders in the lean startup community without  having to leave Indiana.

Click here for full details on the Conference Speakers you will hear. New speakers are added weekly and the agenda will be posted soon.

Register by clicking here. Your $30 registration fee includes:

  • Access to the conference speakers through livestream
  • Lunch, breaks, dinner
  • Networking opportunities

Flexware Innovation in Fishers will be the host site. Registration is limited so save your spot today!

PS: Did you know that if you attended the conference in San Francisco, the one-day registration fee is $899! This is an opportunity you don’t want to miss!

2013 Young Entrepreneurs Business Plan Competition

The Young Entrepreneurs’ Business Plan Competition is sponsored by the Entrepreneurship Advancement Center with the support of local businesses. The competition provides Indiana students with an opportunity to develop and present a business plan to start a new business or to offer a new product or service within an existing business. Entrepreneurial business ideas are strongly encouraged. Participants will prepare a written business plan based on research and will request financing for the plan through a role-play interview with business professionals.

The competition will be held on January 10, 2013. Click on the following link for complete competition guidelines: Business Plan Guidelines 2013

For more information or to register for the competition, contact Cathy Langlois at 317-813-5413 or cathy@goentrepreneurs.org

Competition sponsors

 

Dan Gosling Meets a Need With ChopSaver

 

 

 

 

 

 

Dan Gosling, ChopSaver creator

ChopSaver is an all-natural lip balm that I created (in my kitchen!) for the unique lip care needs of musicians who play a wind or brass instrument. As a professional trumpet player for 25 years, I was looking to create a better way to take care of my lips. ChopSaver is now used by some of the greatest musicians in the world and is sold in over 1000 music and specialty retailers. It is now recommended by dermatologists as an effective alternative to other lip balms.

What made you decide to start ChopSaver?

The idea for ChopSaver grew out a conversation I had several years ago with one of my old students. He told me how he treated lip injury with an herb called Arnica Montana. That inspired me to create a product that contains arnica along with other herbs and moisturizers known for their healing qualities.

What do you like most about owning your own business?

Problem solving and creating something new every day.

What has been your greatest surprise about business ownership?

How difficult it is to be successful even with an idea that seems like a “no-brainer!”

As a business owner, what keeps you up at night?

Wondering if I have done everything I could to be successful. That and the usual Cash Flow issues

What one characteristic do you think successful entrepreneurs must have? Why?

Dogged determination and faith! Sometimes it is the only thing you have to rely on.

Tell us a little known fact about yourself Dan.

I was a very good distance runner in junior high school but stopped because it took too much time from my music.

ChopSaver can be found in Indy area Kroger stores and can be purchased from the ChopSaver website by clicking here.

Nominate an Indiana Business Owner

I’m sure you know a successful small business owner in Indiana. We have a lot of them and we want to recognize the innovative entrepreneurs and small business owners who make a difference in Indiana!

Maybe there are businesses you enjoy doing business with. They go above and beyond to help you be successful. Maybe you know business owners who go to great lengths to exceed their customers’ expectations. Maybe you work for an entrepreneur who has created a company you just love to work for!

EAC wants to recognize these Indiana business owners! Nominate an Indiana business owner and show them how much you appreciate their business! For more details and the nomination form, click here.

Last year we recognize these three locally owned companies who have continued to grow and positively impact our Indiana economy.

 Mature Business: Gregg Gallant, Allegient, Business and IT Consulting

 

 

 

 

 Established Business: Om Narla, Golars, Environmental Engineering Firm

 

 

 

 

Emerging Business: Tom Wagenhauser, Indy IT Professionals, Computer Support and Technology Consulting Firm