Staying in touch with your customer base is essential for success in retail. Finish Line takes this concept one step further by actively seeking business ideas from teens on YouTube and incorporating their advice into the company’s strategic plans. Based on the YouTube videos, a Finish Line leadership panel selects three teams as Challenge finalists. Finalists are flown to Finish Line corporate headquarters in Indianapolis to present their findings to the company’s top executives. Students from the winning team will be rewarded with an all-expense-paid trip to the DECA International Career Development Conference in Orlando, Florida, courtesy of Finish Line. Read more.